Trained as a knitwear and jersey designer, Juliette Godard was introduced to clay modeling and founded GoJu in 2019 to rediscover a form of manual and artisanal expression, to reconnect with the know-how and heritage of the clay. The shapes she fashions are organic and comforting, far from the strict and geometric patterns of clothing.

His Los Erizos series of pieces was born from the discovery, in Mexico, of the Pochote tree, with its multiple sacred thorns, as well as real hedgehogs encountered in a market in Oaxaca. Los Erizos come in different coats; raw enamels evoking wooden veins and earths left natural, echoing the ancestral techniques of Mexican pottery.