Memòri dreamed of reviving a forgotten collective memory, to cross disciplines and blur the temporality of the seasons. Founded by Alicia and Guillaume in 2021 in Provence, Memòri is a studio that gives new life to old textiles by crafting upcycled, small-scale, unique, unisex and modular fashion and design pieces.
The studio celebrates centuries-old craftsmanship from the Mediterranean basin through sustainable textile pieces, upcycled from old fabrics gleaned in the South of France or made in Morocco.
They are created according to their findings: Indian covers from the 18th and 19th centuries, quilted bed covers, cotton, linen gleaned in the South of France; or from fabrics made by weavers in the mountains of the Moroccan Anti-Atlas. The result: the disciplines of craftsmanship intersect and connect, and the traditions of yesterday are transmitted in the aesthetics of our time.
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